Case Study #17: When an Earnout Wins for Everyone

Case Study #17: When an Earnout Wins for Everyone

In 2004 Dan Green was a mortgage officer. He started blogging about important trends in the industry, focusing on giving timely, relevant, non-biased advice.   He thought it would be a smart way to stay in touch with existing clients, as well as reach out to new ones....
Book Club #16: Built to Sell, by John Warrilow

Book Club #16: Built to Sell, by John Warrilow

We’ve already spoken about a John Warrilow book before, namely The Automatic Customer, which is all about how creating subscription streams of income is something incumbent upon (and doable for!) most businesses today. But before he wrote that, he wrote a book...
Lessons from the latest PR Disaster at Facebook

Lessons from the latest PR Disaster at Facebook

In all likelihood, you’ve already heard about the far-reaching Cambridge Analytica/Facebook scandal. In case you haven’t, here’s a brief summary: Cambridge Analytica, a British political consulting firm, used a personality quiz application on Facebook, presented...