Social Media and Business Value

BlueGurusI had to pass this blog post from Mic Johnson along to our Apex contacts because I think the message from Blue Gurus is important for another reason… increasing business value.

We see quite a few businesses that want to sell, and we can sell, but the value of the business may have been improved if the company had committed to some marketing efforts.  Many business owners struggle with where to put their marketing dollars and miss the freebie opportunities that are available and easy to use.

Having a website, writing blogs consistently, and having a presence on LinkedIn are all solid methods to improve visibility, credibility, and building a nice brand. Although building a website will have some cost, it doesn’t have to break the bank. Ask Jason or Mic at Blue Gurus for some ideas.

Imagine presenting your business to prospective buyers and each one asking about your website, or why you don’t have a website. They probably did a Google search for you and your business prior to the meeting. The worst answer is that you have no internet presence, and no social media presence. The buyer may find that as an opportunity for growth, but you won’t get paid for their great idea and effort!

After reading the Blue Gurus blog, ask an Apex Business Advisor about how to improve your business value.

Doug Hubler
President

Estate Planning Disaster

Death and TaxThe following is a true-life horror story played out by recently deceased actor, Philip Seymour Hoffman. If you are a business owner, know a business owner, have some money in a bank account, and/or dislike paying taxes, please read on.

Melissa Montgomery-Fitzsimmons recently wrote in the Wall Street Journal about actor Seymour Hoffman’s lack of proper estate planning. The article is a fantastic look at some basic estate planning considerations. One of the main considerations is to decide whether it’s you or the IRS who has control over your estate.

Read through the article and the backup details from an interview with Mr. Hoffman’s accountant – he probably did not clearly understand the impact of his decisions.

You don’t have to have the wealth of a Hollywood star to feel the adverse effects of poor planning. (Well, it is really your heirs that will feel the effects.) We can’t help but apply this to our entrepreneur friends who make the same mistake from time to time.

Many business owners have a huge asset (their business) that needs to be considered in the event of their passing. Without some pre-planning, the business that is part of an estate may have to be sold or liquidated to pay taxes.

Talk to an Apex Business Advisor to connect you with a tax professional to assist in your planning.

Doug Hubler
President

Market Timing: The Big Picture

stock_market_up_downEconomic cycles can affect the opportune time to buy or sell a business.  In the last three decades the US has suffered economic downturns in the last 2-3 years of the decade, with recovery stretching into the early part of the next decade.

Small businesses have weathered these downturns with varying degrees of success.  Perhaps more importantly, the downturns have affected the availability of capital and buyers’ ability to secure financing for acquisitions.

We all know that the recession of 2008 was a doozy, and that capital markets have been slow to recover.  Many businesses have recovered at a snail’s pace, and bank lending is still reticent.  That said, things are improving; capital is available at historically low interest rates, so we are seeing transactions happen.

But, if history repeats itself yet again, we might anticipate a downturn in 2018. So from that perspective, sellers might focus on the window of opportunity between 2014-2018 as an ideal time to sell.  By the same token, buyers might be eager to take the plunge sooner rather than later.  Most businesses have recovered, bank financing is available, and we are likely to be in cycle of expansion that will proceed unimpeded till 2018.

If you would like more information about buying or selling a business, please contact us at Apex Business Advisors.

Paul Temme
Senior Advisor

Sellers are in the Drivers Seat

DriverSeatWe at Apex are very familiar with the tension between securing the highest price for a business, and not getting it sold. 2013 Survey results* indicate that one in three businesses will not sell within a year of listing.  Further, business brokers indicate that 40% of the time these businesses do not sell because sellers:

  • assign unreasonable valuations
  • make unreasonable non-price demands

What can you do to avoid this trap?

  • Get a market valuation before you intend to sell; it will help to set realistic expectations and suggest a roadmap on how to reach your financial goal.
  • Examine how your business performs relative to industry benchmarks so you can boast your excellent results, or work to improve them.

Oftentimes seller’s expectations are not far from the marketplace reality—except for some critical variables.  Let one of our Apex Advisors help you to navigate through the details of a selling strategy. The investment that you make today to plan your exit is likely to pay off when the time comes with a timely sale at an optimal price.

*A more complete discussion of the Pepperdine University research findings have been published by Forbes.

Paul Temme
Senior Advisor

Sell or Shut Down or A bird in the hand…

bird in the handIf there is ever an opportunity to sell a business, the business owner should take a serious look at the options. Every year we will have one or two business owners that refuse to accept a reasonable offer (based on their current situation), and within a few months the owner will just close the doors.

There was a clear advantage to taking tens (or hundreds) of thousands of dollars in a sale.  The owner could have paid off existing debt, had a buyer  take over the lease, kept the business alive, kept people employed, and had a little left in his/her pocket.

Instead, the business shut down with all debt still in place, employees were laid off,  and  the owner has zero money in his/her pocket. Maybe it was pride that got in the way of taking an offer, maybe the owner felt they were being taken advantage of, but whatever the case he/she refused to consider the risks and potential result.

When buyers put offers on the table, it is a serious move and should be analyzed completely. If the business is in a distressed position, it leaves little time for multiple buyers to review the business, assess the risk and hopefully submit offers.

After an offer is accepted, it could still take 30 to 60 days to complete a deal. If you are considering a sale, involve your advisors and have an open and honest discussion about all the options. We usually have a good sense of the buyer market and the attractiveness of any given business.  Contact an Apex Business Advisor if you would like to learn more about buying or selling a business.

Doug Hubler
President

Wished-For-Pricing

Business Valuation 1-15-14When selling your house, would you research the market, check neighborhood listings on the MLS, verify that your Realtor is educated on the marketplace, then analyze all of this information to determine an asking price? Or would you just list your home at the Wished-for-Price?

When selling a car, would you check want ads and online to compare your vehicle to others on the market to determine a price that makes sense? Or would you just put a For Sale sign on your car and list it on Craig’s List at a Want-to-Have price?

I’ll bet that you would put some research and effort into selling either your house or car, perhaps even seeking the advice of a professional to ensure that you are neither leaving money on the table nor pricing too high to create interest. Why, then, would you not want to do the same when pricing your business? It is probably the largest asset of your portfolio, so you do not want to make it guesswork!

I recently sold a business for about 15% more than what the seller expected because an independent appraisal determined and substantiated a higher enterprise value. Both the buyer and the bank were able to confirm the financial history and were comfortable proceeding with the transaction. This is just one of many such examples.

Too many people have the impression that an independent business appraisal is an expensive and painful process.  It is not.  The basic process requires the business owner to complete a questionnaire and supply three years’ tax returns.

Your Apex advisor will assist you to ensure that the information is accurate, complete, and presents the business in the best possible light. If you want to make sure that you receive full value for your business, see our Business Valuation page.

Doug Hubler
President