Know Your Broker: Greg Williams
In this occasional series, we will share profiles of our team here at Apex so you can get to know the men and women that make us best qualified to help you buy or sell a business.
Greg Williams was raised around entrepreneurship, particularly in the heavy construction world.
His father owned a ready-mix company and a home insulation company. His grandfather was a developer and builder.
He worked with both of them when he was younger and started what would become a lifelong familiarity with homes and real estate.
He studied business at Texas Tech, Greg worked for UPS before moving into real estate full-time for most of the 1990s.
Eventually, he made his way to Kansas City, doing some work in another field he’s passionate about: theology (which he also managed to pick up a degree in).
The real estate market in Kansas City was doing well in the early 2000s. He started selling new construction homes which he did until 2008 and again from 2011-2016 before he came to work for Apex.
One of the things he enjoys about Apex is the team concept, something that years in the real estate industry had instilled as key to success.
“You can get 14 brains for the price of one here,” he notes with a smile. “I can go to someone with questions in their specific field of expertise, I can answer questions about real estate, and so on.”
It isn’t just his fellow brokers that Greg listens to.
“Having that expertise is key, but selling businesses is all about people. In fact, I think the key skill in this profession is listening. Listen to people’s stories, their hearts and dreams. The more you listen and learn, the more you’re able to help them.”
Greg also has a great love for people, which comes through in his kind manner and unaffected Texas drawl.
“I want them to get the best possible outcome, I want a win/win/win/win/win,” he opines.
And he means it.