Case Study #2: What to Be Aware of in an Earnout

In 2012 Jason Swenk sold his digital advertising agency, Solar Velocity. Solar velocity helped with websites and web applications for brands like Aflac, Coke, and LegalZoom. At the time, he took 50% of the sale in upfront cash and took the remainder in a 50% earnout....

Business Sale Book Club #1: Beyond the E-Myth, by Michael Gerber

Business Sale Book Club is a new series here at the APEX blog.  We review books you should read in preparation to buy or sell a business, as well as how to build a company to sell one day.  The first one in our series comes from the man who popularized the term, “Work...

Case Study #1: Build, Acquire, Roll-up, and Sell Out

Case Studies is a new series here at the APEX blog.  We study business exits and break down a few key points for you to keep in mind.  This month’s selection comes from the sale of Appletree Answers. How it started John Ratliff started Appletree Answers in 1995 in a...