Case Study #12: The Right Multiple

Case Study #12: The Right Multiple

In 1993 Dennis Hart founded Apex Media Sales (what a great name!). Apex focused on long-form direct response television advertising, in the specific categories of religious and infomercial advertising. Dennis enjoyed the structure of the company. It was a...
Case Study #11: Be Prepared to Walk

Case Study #11: Be Prepared to Walk

Before Jeff Hoffman became a cofounder of the Priceline group of companies, he built Competitive Technologies, which was one of the first business intelligence companies in travel. He’d had a suite of products that would help companies manage and reduce travel...
Case Study #9: Fishing Trips

Case Study #9: Fishing Trips

John Bowen was the CEO of Reinhardt Werba Bowen (RWB), a financial services company that was acquired by Assante Capital in 1998 for $25M. While the exit was ultimately a happy one, it started inauspiciously. Why? Because John was the object of a “fishing trip” from a...
Case Study #8: What’s Your Sweat Equity Worth?

Case Study #8: What’s Your Sweat Equity Worth?

Dr. Phil Carson (a different Dr. Phil than the one most people know) is the owner of Carson Natural Health. Before he began that business, he helped create a pharmacy business. He didn’t have anything to invest in that pharmacy business as he’d been wiped out in...
Case Study #7: Sold to a Competitor

Case Study #7: Sold to a Competitor

Sold to a Competitor Andrew Yang was the CEO of Manhattan GMAT when he sold to a competitor, Kaplan, in 2009.   At the time of the sale, the company was doing $11M annually. Andrew stayed on post-acquisition and added an additional $6M a year in revenue before...