Book Club #13: Start with Why by Simon Sinek

Book Club #13: Start with Why by Simon Sinek

In 2009 Simon Sinek published a book called Start with Why. That same year he gave a TedX talk which at the time of this article had 36,000,000 views. Why such interest?   He hit on a powerful notion that isn’t just valuable for a business owner who wants to connect...
Book Club #12: The Dip, by Seth Godin

Book Club #12: The Dip, by Seth Godin

Seth Godin has been a prolific blogger and author for many years now. He is particularly dedicated to helping entrepreneurs grow their businesses and develop robust mindsets.  The Dip, which has a subtitle that promises to teach you “when to quit and when to stick”...
Book Club #9: The Personal MBA by Josh Kaufman

Book Club #9: The Personal MBA by Josh Kaufman

Because college degrees carry (still) such an outsized weight of social proof, some business owners have been known to acquire an MBA after they’ve built, scaled, and sold a company.   Josh Kaufman persuasively argues in his 400+ page book The Personal MBA that...
Book Club #8: Anything you Want, by Derek Sivers

Book Club #8: Anything you Want, by Derek Sivers

Derek Sivers sold his company, CD Baby, for $22M. For years he’d made tens of millions of dollars for independent musicians by giving them a platform by which they could sell to their fans. Some time after, he wrote a very short book about the experience,...