Book Club #9: The Personal MBA by Josh Kaufman

Book Club #9: The Personal MBA by Josh Kaufman

Because college degrees carry (still) such an outsized weight of social proof, some business owners have been known to acquire an MBA after they’ve built, scaled, and sold a company.   Josh Kaufman persuasively argues in his 400+ page book The Personal MBA that...
Book Club #8: Anything you Want, by Derek Sivers

Book Club #8: Anything you Want, by Derek Sivers

Derek Sivers sold his company, CD Baby, for $22M. For years he’d made tens of millions of dollars for independent musicians by giving them a platform by which they could sell to their fans. Some time after, he wrote a very short book about the experience,...
Book Club #7: ZAG, by Marty Neumeier

Book Club #7: ZAG, by Marty Neumeier

Marty Neumeier’s short slide-presentation book, ZAG, at 192 pages, is one of the shortest books we’ve covered in our Book Club series. Don’t let the smaller size fool you, however. Neumeier covers a plethora of information about being the best brand possible....
Book Club #6: The Lean Startup, by Eric Ries

Book Club #6: The Lean Startup, by Eric Ries

Disruption seems to be a constant in the “you economy” of today.  Taxis and even public transport are being disrupted by Uber and Lyft. Hotels and motels are being disrupted by Airbnb. Billboards are being disrupted by the one device most people are likely to be...