Book Club #17: How to Win Friends and Influence People

Book Club #17: How to Win Friends and Influence People

Dale Carnegie’s How to Win Friends and Influence People was the book that kickstarted the personal development genre that continues to grow every single year.   While some have attacked some of Carnegie’s methods as “forced”, its continued selling power since 1936...
Case Study #17: When an Earnout Wins for Everyone

Case Study #17: When an Earnout Wins for Everyone

In 2004 Dan Green was a mortgage officer. He started blogging about important trends in the industry, focusing on giving timely, relevant, non-biased advice.   He thought it would be a smart way to stay in touch with existing clients, as well as reach out to new ones....
Book Club #16: Built to Sell, by John Warrilow

Book Club #16: Built to Sell, by John Warrilow

We’ve already spoken about a John Warrilow book before, namely The Automatic Customer, which is all about how creating subscription streams of income is something incumbent upon (and doable for!) most businesses today. But before he wrote that, he wrote a book...
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