Lessons from the latest PR Disaster at Facebook

Lessons from the latest PR Disaster at Facebook

In all likelihood, you’ve already heard about the far-reaching Cambridge Analytica/Facebook scandal. In case you haven’t, here’s a brief summary: Cambridge Analytica, a British political consulting firm, used a personality quiz application on Facebook, presented...
Case Study #16: Doubling Down on the Value of You

Case Study #16: Doubling Down on the Value of You

In 2011 Dan Bradbury was building a company called Business Growth Systems that taught marketing to small business owners. They would hold seminars explaining how to build infrastructure to create and track demand for products and services.  Often those seminars...
Considerations When Forming a Business with Multiple Partners

Considerations When Forming a Business with Multiple Partners

In a previous article we discussed things to ponder when considering a business partnership. In this article, we’re going to deepen and broaden the conversation by considering the question from the aspect of bringing on multiple partners.   Partnerships continue...
Delegation Isn’t Sufficient: You Have to Trust, As Well

Delegation Isn’t Sufficient: You Have to Trust, As Well

Delegation. It’s one of the surest and most necessary components of the growth of any business, yet it’s sometimes looked at too simplistically.   “You get to do this now,” only works if your colleague or employee knows he/she has your trust. Without that trust, what...